ABOUT INVOKE COACHING
We’re most inspired when our clients shift from putting out fires to cultivating teams that can breathe, grow, and lead with intention.
But in the day-to-day urgency—doing more with less, navigating endless tasks—leadership often gets overshadowed. At Invoke Coaching, we believe you already carry enough pressure. That’s why we slow things down, so you and your team can pause, reflect, and co-create the kind of ecosystem that nourishes your mission—not just sustains it.
If you’re asking what it means to lead with purpose and presence, not just to manage people, in the midst of social change—we’re glad you’ve found your way here. Even pausing to ask this question is a bold and beautiful act of leadership.
In many organizations, people find themselves promoted into leadership because they’re excellent at delivering their work—not because they’ve been supported to lead. The result? New leaders are navigating conflict, complexity, and team dynamics without a compass.
It’s not a personal failing.
It’s a capacity gap.
For Executive Directors, CEOs, and senior leaders—it’s not a failing. Most socially focused organizations are stretched thin. You’re holding vision, operations, and care for your people—all while navigating budget constraints and structural limitations.
At Invoke Coaching, we step in as a relational partner to help carry the leadership development work that you know matters—but haven’t had the time or resources to hold alone. We support frontline leaders and executive teams in growing the skills, awareness, and relational practices needed to lead well in complex, high-stakes environments.
You don’t have to do it alone.
And you’re not meant to.
As tempting as it is to provide answers, shortcuts and quick wins, we know our non-profit leaders & teams need less advice and more presence.
At Invoke Coaching, we believe leadership isn’t a role—it’s a relationship. And teams are not machines to fix, but living systems to tend.
We work with non-profit teams and social change leaders who are navigating complexity, constraint, and the weight of meaningful purpose. In environments like these, urgency often takes over. Development gets sidelined. And the deeper questions—the ones that shape culture and build capacity—go unasked.
We’re here to shift that.
Our work invites leaders to slow down and tune in—to themselves, their teams, and the systems they’re part of. We don’t offer pre-made solutions or neat fixes. Instead, we foster space for reflection, relational repair, and intentional action.
Because transformation doesn’t come from outside expertise. It comes from presence, from practice, and from learning how to lead not just with strategy—but with integrity, curiosity, and care.
CLIENTS WE’VE WORKED WITH
Nic Etheridge Calder
PCC, CPCC, MA in Leadership
I am originally from the east coast, now honoured to live and work on Treaty 7 land - traditional territories of Blackfoot and Métis people - now known as Calgary, Canada. People have been gathering for many years, where the Elbow & Bow River meet; as the water provides life. I always feel most alive when connected to nature, community and beside the ocean (and now these rivers).
For many years, I have been keenly enthusiastic about social change and progress. We are at a time in our world, where we are becoming increasingly conscious of our connections to each other and the planet. My focus as a leadership and resilience coach is about invoking the capacity we have (within self, teams and systems) for deepening awareness and bringing about transformation.
One day, I found myself in a coaching course. The opportunity kind of just fell in my lap after I completed my Masters program. As someone who’s been focused on leadership for some time, the skills and perspective of coaching felt like it fit perfectly into the puzzle. I found myself falling in love with the model and with the practice of coaching. I knew then, it was an important step for my career and life. I decided to start my own practice because I wanted to move more into work that opened up possibilities for people to be and lead differently in a world rapidly changing.
BACKGROUND & EXPERIENCE
•Senior Leader in Non-Profit
•Organizational Culture & Change
•Team Assessment & Development
•Regenerative Leadership & ‘Bio-Diversity’ in Organizations
•University Instructor & Designing Dynamic Learning Communities
EDUCATION & TRAINING
•Professional Certified Coach, 2022 - International Coaching Federation
•Organizational, Relationship & Systems Coach Trained - 2021 •Focus Energy Balance Indicator Certified, 2021 - Zen Leadership Institute
•Associate Certified Coach, 2020 - International Coaching Federation
•Permaculture Design Certificate, 2020 - Verge Permaculture •Certified Professional Co-Active Coach, 2019 - Co-Active Training Institute
•Master of Arts in Leadership, 2016 - Royal Roads University (research in Bridging Organizational Silos)
A FEW MORE THINGS ABOUT ME:
I’m queer, neurodivergent, have experienced compassion fatigue and vicarious trauma when working frontline in the non-profit sector.
I believe in win-win-win situations, unless you catch me playing a board game or card game, one of my favorites being Dutch Blitz :)
I have friends who will say they need to access their “inner Nic” when they need to remain calm and centered in a difficult situation.
I also love interior design and have a business with my partner, Sam, focused on short-term rental accommodations.
CERTIFICATIONS
INVOKE COLLABORATORS
Janelle Woo
PCC, CPCC, BA in Commerce
Janelle is a certified coach collaborating with Invoke Coaching through her business, Cedar Mountain Coaching. She comes from a background in non-profit and government project management as well as nearly a decade in her own business which originally focused on consulting and now has transitioned exclusively to coaching. Janelle coaches leaders and change-makers who want to make an impact through their work.
BACKGROUND & EXPERIENCE
•Program Manager in Non-Profit Funding Organization
•Non-Profit Consulting & Leadership Coaching
•Visible Minorities & Female Leaders
•Entrepreneurship and Innovation
•Middle Management & Emerging Leaders
EDUCATION & TRAINING
•Professional Certified Coach, 2021 - International Coaching Federation •Hogan Assessment Certification, 2021 - Hogan Assessment Systems
•Associate Certified Coach, 2018 - International Coaching Federation
•Certified Professional Co-Active Coach, 2018 - Co-Active Training Institute
•Bachelor of Commerce, 2004 - University of Calgary
LITTLE WOO FACTS:
My happy place is outside amidst lush foliage (think West Coast). I also love succulents – they’re my level of maintenance (low), with so many varieties and so much symmetry.
I love being creative and artistic. I like to paint when I can, craft with my kids, knit socks, and practice pottery when I have access to a studio! You’ll notice in my coaching that I’m pretty visual and love analogies.
CERTIFICATIONS
